A Major Insurance Company Enters the Gaming World

02 Jul A Major Insurance Company Enters the Gaming World

In a strategic move that highlights its commitment to innovation and adapting to new consumer habits, Zurich, a leading company in the insurance industry, announces its entry into the vibrant world of gaming with the launch of Zurich Hogar Gamer. This expansion of its traditional home coverage is specially designed to meet the needs of video game and tech enthusiasts — a rapidly growing and ever-evolving segment of society.

The exponential rise of gaming is not a phenomenon limited to other parts of the world; Argentina stands out as a key player on this global stage. According to a recent study by consulting firm Newzoo, the local gamer community has reached an impressive 26 million people — 56% of the country’s total population. The report also reveals that a striking 86% of Argentine gamers use some type of electronic device to immerse themselves in their favorite virtual worlds. In this context, and with the goal of offering tailored solutions, Zurich positions itself as an essential ally for those who see gaming as an integral part of their everyday lives.

The company recognizes that gaming has evolved beyond a mere hobby to become a lifestyle rooted in millions of homes. With Zurich Hogar Gamer, the company aims to provide peace of mind and protection for those who invest in high-tech equipment to enjoy their passion. This new line of coverage offers robust protection for household electronics against a wide range of incidents, including accidents, fires, power surges, and theft or burglary. But the true innovation lies in its specific focus on the most valuable assets of any gamer.

Among the covered items are portable electronic devices such as notebooks, netbooks, tablets, and of course, coveted gaming consoles. Most notably, this protection extends to these devices anywhere in the world, providing invaluable peace of mind to users who travel with their gear. The coverage also includes musical instruments, video cameras, photo cameras, and music players. For those who prefer the power of a desktop setup, Zurich Hogar Gamer also protects desktop computers and all their hardware accessories against damage occurring within the home.