Fortnite: A car travels through the main tourist landscapes of Argentina

01 Feb Fortnite: A car travels through the main tourist landscapes of Argentina

Peugeot Argentina continues to explore new ways to connect with young people, and this time it does so in the virtual universe of Fortnite. In an alliance with StadioPlus, developer of the national map in the video game, the 208 model became the protagonist of an immersive experience.

With more than 650 million users around the world, this platform allows reaching audiences between 18 and 34 years old, who will now be able to enjoy a parkour modality through some of the most emblematic tourist destinations in the country.

The map, whose code is 2667-5881-4517, offers players the opportunity to tour emblematic places in Argentina. Among the highlighted destinations are the imposing Perito Moreno Glacier, the wineries of Mendoza, the mystical Valle de la Luna and the colorful Cerro de los Siete Colores.

There are also urban icons such as La Cañada de Córdoba, the majestic Iguazú Falls, the historic Caminito, the symbolic Obelisco and the modern Puerto Madero. Each location offers missions and challenges to collect objectives. A fusion of adventure and culture.

The novelty in this mode is the Peugeot powerup, an element that grants a “gravity attribute” to players, which facilitates their progress through the platforms and obstacles of the map.

Sebastian Giménez, marketing director of Stellantis, said that Fortnite is a new way for the brand to accompany different audiences: “This association allows us to reach users ranging from 18 to 34 years old and be able to offer them a memorable experience within a completely innovative format, in an immersive way and integrated into the game.”

The initiative not only includes the best-selling car model in Argentina, but also the message of its advertising campaign: “Endorphin your day.” This powerup allows direct interaction with the campaign, adding an additional component to the virtual experience.

The presence in a space as relevant as Fortnite is a natural extension of the brand, allowing the Peugeot 208 to transcend the physical and position itself in a digital universe that attracts younger generations connected to new technologies.

In this way, it consolidates its leadership both in the vehicle market and in the digital field. Without a doubt, the fusion of the world of gaming with automotive technology has arrived.